There was a time when marketers wished that their content could be available for a long time after they published it but this trend is slowly coming to an end. The reason behind it is the introduction of ephemeral marketing where your content is short-lived and it remains available only for a duration of 24 hours.
How Ephemeral Marketing Works
The idea of ephemeral marketing is basically based on FOMO, the fear of missing out. It is just like twitter where the tweets start getting buried after a short time period and that short-time availability of tweets makes the viewers respond quickly. The same formula applies to ephemeral marketing, you can grab the attention of your audience as it creates sense of urgency in them to respond, reply or see your story/update.
The best example of ephemeral marketing are the instagram stories and the snapchat stories where your content lasts only for 24 hours and then POOF. Today the focus of our article is on how exactly can marketers take advantage of the ephemeral marketing with instagram stories.
So, if you have any doubts on the advantages of short-lived content then this article is a must-read for you.
Ways To Leverage Ephemeral Marketing On Instagram Stories
1 - Take your audience behind the scenes
The one thing that your audience would love is to become an insider for a while. You can use the instagram stories to take your viewers behind the scenes, show them a sneak peak of your office, your gym or the products that you use for makeup. Just give them something that they haven’t seen before. This is a great way to grab the attention of your audience as people will know that your instagram story isn’t going to last long, they will try to view it as quickly as they can just to feed their curiosity.
2 - Go Live
If you are organizing an event or if you are attending some seminar then go live on your instagram story and give your audience a sneak peak of the overall event. Engage the non-attendees and take them behind the scenes of the event in order to entertain them. Also, this will help you in giving the people a little bit of FOMO and they will be encouraged to sign up for the next time when you will be promoting an event.
3 - Q&A Sessions
A question answer session never hurts and it is the best way to give your business a human touch. You can also take help by adding some shots of your brand and your product so that your brand message hits home. You can have a question answer session with your CEO or you can even get direct with the audience. Your question answer sessions should be informative and fun too because that is the only way that the number of viewers will increase on your instagram story.So, make sure you are giving the best to your viewers.
4 - Trendwatch
It is but an undeniable fact that a breaking news spreads like fire specially on social media. This is something that you can take advantage of, stay active and stay updated about whatever the breaking news is and make sure that you somehow are a part of that conversation. Use your instagram stories to talk about the trending or the hot topic of the moment and find a way to relate the news to the product or service that you are selling. This tactic will surely transform your audience engagement and you will be surprised by the rapid increase in your followers because at the end of the day it all falls back to the number of followers you have. You can buy instagram followers too but never lose focus on engaging your audience and entertaining them.
5 - Stay Authentic
Ephemeral marketing can do wonders to your business if you know how to use it properly. You can humanize your brand or your business via the short-lived 24 hour instagram stories. The days when perfect filters and lighting mattered are over now and people are looking forward to more authentic and fun stories. You can do whatever you want to for entertaining your audience because it won’t last long.
Above we have mentioned all the major ways through which you can benefit yourself from ephemeral marketing but this isn’t it and there is a lot more that you can do. However, using the above tactics properly can surely change the game of your business and there are high chances that your followers will start increasing with every story you put on instagram.
About the author:
I am Noman Asghar, an enthusiast who loves to travel and explore the world. Not only traveling is what I love in fact, I write travel blogs too, in order to entertain people and show them how important traveling is. I am a passionate writer and by profession, I am a content marketer at LinksBee.co.