The number of smartphone users around the world is increasing every year and this trend is likely to continue over the next few decades. Many of them can operate over 50 different compatible applications on such devices at any point in time. As an entrepreneur, you need to ensure that the mobile app you create attracts new customers to your business and is user-friendly to engage existing ones. Otherwise, you could be losing out in this highly competitive marketplace. Experts specializing in this field say it is not enough for you to invest your money in hiring skilled professionals to come up with proper applications. You need to ensure it fits into your organization’s overall marketing strategy, boost the brand image of your products among the public and helps you to achieve your business goals.
These experts go on to explain that in the real world, it is never an easy task for entrepreneurs to establish lasting business relationships with their customers. To come up with a practical mobile application strategy that helps you to achieve this task, you first need to have a thorough understanding of your target audience. They point out that you need to keep in mind the following seven smart tips when it comes to engaging your target audience in the market with your mobile applications:
1. Pay attention to performance
The mobile application performance on your customers’ smartphones has the potential to either make or break your business. It can also seriously affect your business relationships with your target audience. When mobile users find your application is difficult to operate on their devices, they simply move on to next one. This can seriously affect your business website ranks on the result pages of various internet search engines like Google, Yahoo or Bing. This is the reason why you need to take the time to sit down with your engineers to monitor the performance of your application from time to time.
2. User experience of people who download your app for the first time is vital
You may find it a challenge to engage people who do not get a worthwhile experience when they download your application on their smartphone for the first time. In many cases, you may get the feeling that your business is not worth their attention. This can affect your business revenue. In fact, many corporate enterprises try to give their customers a live demonstration on how their mobile business applications work. You can do the same for your target audience. You should consider hiring an app developer who focuses on creating an intuitive yet simple design that is easy for your customers to understand.
3. Create user-friendly onboarding processes
Many smartphone users complain that time-consuming account creations and inconvenient logins in new mobile applications can affect their interest. In many cases, they refuse to browse through the application a second time. This is the reason why you need to make these aspects as user-friendly as possible. You can ask your developers to come up with innovative login options where your customers may just have to enter their mobile numbers or email addresses.
4. Overcoming business debt
If your business is starting to accumulate enormous debts your mobile application can turn out to be your lifesaver. When your customers find your applications easy to use to buy products or services they need online, it can boost your business revenues. It helps to bring money back into your business and improve your cash flow position. In fact, research shows start-up businesses struggling with debt have been able to become successful by engaging their target audience with user-friendly applications.
5. Focus on custom segments
You need to remember that no smartphone user has the time or patience to browse through irrelevant information. This is the reason why you need to come up with useful content for your mobile application that your target audience enjoys reading. To improve user engagement, you need to divide your market segment into preference, age-group, and demographics. For this, your organization’s development team needs to conduct relevant campaigns and analyze your customer’s response to them. After this, you need to evaluate the impact of customer engagement on your business revenues. In the long run this will help you to enhance the returns on your investment.
6. Ensure customer loyalty by offering attractive rewards
Smartphone users love to download applications that offer attractive discounts for the products or services they buy online. That’s why many successful enterprises offer such discounts and rewards to their target audience from time to time. It acts as a catalyst in boosting their loyalty to such organizations in the long term. You should also come up with ways to engage with your customers in the marketplace to ensure their retention.
7. Pay attention to what your target audience is saying
The most important aspect of any customer engagement is to listen to what the people who use your mobile application are saying. This gives your development team a better opportunity to improve the application’s analytics to ensure they are more user-friendly. You can survey your customers via your mobile application to determine customer satisfaction – e.g. by means of the ‘Net Promoter Score (NPS)‘. This survey evaluates the probability of whether these smartphone users are likely to recommend your application to one of their friends if they find it useful.
Experts say creating a mobile application that your customers love to use can go a long way in encouraging their engagement with your organization. However, this is never an easy task to achieve for any business entrepreneur. Even if your target audience finds your application to be user-friendly, you need to evaluate its performance regularly to ensure it is working efficiently. This is a trial and error process. However, if you do succeed, it can go a long way in enhancing your business and help you to repay the debts your business owes promptly.
About the author:
Isabella Rossellini is a marketing and communication expert. She also serves as content developer with more than seven years of experience. She has previously covered an extensive range of topics in her posts, including business and start-ups.