Online fashion retailer OTTO was in search for innovative technologies and applications to overcome growing competitive pressure in e-commerce. Facing challenges like ever growing customer demands, product line planning management and return rate reduction OTTO chose Blue Yonder’s cloud-based predictive applications to intervene at the right spots.
- The evaluation of descriptive characteristics defines the precise price elasticity.
- Price optimization leads significant reduction in return rates.
- Results: sales forecast quality increased by 40%, overstock by 20%.