We had the chance to speak with author and Google experience designer Golden Krishna at the Rethink! MAD Minds Europe. Golden touches on the dream of a world without screens or rather the question on how to think beyond screens, boards and icons. In the context of apps he states that CMOs can create a great brand experience by reinforcing their customer’s affection. They need to focus on the aspects that attract their users instead of bothering people with regular push notifications about deals and offers.